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How to use Hashtags on Instagram: To make your content discoverable

how to use hashtags on Instagram, hashtags for instagram

 First, let's see what are hashtags?

Hashtags are the type of metadata which is nothing but the words or phrases combined with a hash symbol #
which helps people to discover the specific content under that particular hashtag more easily.


hashtags

why people use hashtags on social media?

people use hashtags on social media to highlight their content so that they can be discovered on social media easily like Instagram, Twitter, and other microblogging sites.

nowadays hashtags become one of the most important elements, if you want to grow your social media handles, it helps you to gain followers and engagement on your posts and site and make your content discoverable easily. also it makes your post stand out from the pool of millions of posts on the internet every day.

now you will ask that despite using hashtags the engagement is not increasing nor your followers right?
getting success on social media includes many other aspects. apart from using hashtags .there are other equally important things.  here are the alternatives of hashtags to grow your Instagram

In this article, I will tell you how to use the hashtags smartly so that it gets discoverable and not get disappeared between the millions of hashtags 

How to use Hashtags to make your content discoverable.


every day millions of people use lots of hashtags daily so the chances of your post being dissapered under that particular hashtags are very high and common.

so what to do?

Here are some basic yet important things you have to keep in mind:

ProTip- always remember that hashtags won't work if your account is private, 
so I would suggest that if you want to grow your Instagram then keep your account public.

also, you can have a look at this if you want to keep your account private  5 ways to grow engagement on your private account 

  • Don't always go for the popular hashtags- always use the less popular hashtags, personally, I use hashtags which are below 50k posts .which increase the chances of your post being discovered and will not get disappeared in the pool of millions of posts
  • Before choosing the hashtags for your post, always do some research on the competitors of your niche. trust me it helps a lot to see what hashtags they are using and how many hashtags they are using to grow.
  • Always try to use 11 to 15 hashtags not more than that, Instagram allows using 30 hashtags in one post but sometimes more number of hashtags seems like spam so don't use lots of hashtags.
  • Always check for the blocked or banned hashtags, never use banned hashtags it gives a negative impression and your engagement won't grow, and sometimes when Instagram sees more number of banned hashtags in your posts they might block your account so be careful.
  • Always put space between the two hashtags, I have seen many posts where people use lots of hashtags but they don't give space between. I also initially did the same mistake so trust me without using space there is no meaning of using hashtags it won't work.
  • Adding hashtags after posting your content won't work, always put hashtags before posting your content, some people first post, and edit, then add hashtags, it won't work in that way.
  • Use the Alt text in your post it gives information to search engines about your content.
  •  Have a balance between the popular hashtags and the less popular hashtags, I personally suggest that out of 11, use 3-4 popular hashtags and the rest use the unpopular one.  

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